Nice to meet you.
I’ve spent my career applying creative and strategic thinking to problem solving. I believe that an agile, multi-disciplinary, idea-led and channel-agnostic approach is key to solving business issues.
As with many strategists, my passion lies in translating insights into opportunities for innovation. However, I’m particularly inspired by issues that live at the intersection of brand, design and business.
As a Masters Candidate for Strategic Design and Management at Parsons, I’m studying the application of creative and design intelligence to new economies and business models, shifting my focus from brand to design and business.
I'm always looking for new creative and innovative opportunities, and am available for freelance hire. Please feel free to reach out!
across brand, product, services and design, INCLUDING:
Brand strategy and architecture
Design and user experience strategy
Brand and market positioning
Digital and social media strategy
Product/service development strategy
Start-up business and brand strategy
QUALITATIVE AND QUANTITATIVE, PRIMARY AND SECONDARY, INCLUDING:
Usability, concept and creative testing
Questionnaire and discussion guide development
Expert IDIs, triad and quad moderation
Extreme use(r) research
User experience mapping
Analysis and reporting
- Food & Beverage
- Financial Services
References, rates and work samples available upon request.