Nice to meet you.


I’ve spent my career applying creative and strategic thinking to problem solving. I believe that an agile, multi-disciplinary, idea-led and channel-agnostic approach is key to solving business issues. 

As with many strategists, my passion lies in translating insights into opportunities for innovation. However, I’m particularly inspired by issues that live at the intersection of brand, design and business.

As a Masters Candidate for Strategic Design and Management at Parsons, I’m studying the application of creative and design intelligence to new economies and business models, shifting my focus from brand to design and business.

I'm always looking for new creative and innovative opportunities, and am available for freelance hire. Please feel free to reach out!



across brand, product, services and design, INCLUDING: 

  • Brand strategy and architecture

  • Design and user experience strategy 

  • Brand and market positioning

  • Messaging architecture

  • Campaign strategy

  • Digital and social media strategy

  • Product/service development strategy

  • Start-up business and brand strategy




  • Usability, concept and creative testing

  • Questionnaire and discussion guide development

  • Expert IDIs, triad and quad moderation

  • Extreme use(r) research

  • User experience mapping

  • Workshop facilitation

  • Ethnographies

  • Trend spotting

  • Analysis and reporting


  • Fashion
  • Technology
  • Food & Beverage
  • Financial Services 
  • Retail
  • OTC
  • Education
  • Hospitality
  • B2B
  • Mobile

Naomi is a gifted planner. In our work together at Google, she seamlessly synthesized a multitude of data into actionable insights that led to a powerful creative strategy and ultimately, powerful work. She was a great partner in pushing for innovation and she demonstrated a genuine passion for the business.
— Shanan Sabin, Google TV, Product Marketing Manager

References, rates and work samples available upon request.