Get to know me.

Welcome! My name is Naomi and I’m a thoughtful and spirited strategist available for freelance.

I’ve spent my career applying creativity and strategic thinking to problem solving through integrated research methodologies, digital and brand planning, product and platform strategies, and forecasting and trends. I believe that an agile, multi-disciplinary, channel-agnostic and idea-led approach is key to solving business issues.

As with many strategists, my passion lies in translating insights into opportunities for innovation. However, I’m particularly inspired by issues that live at the intersection of design, people, business and technology.

Now, as a Masters Candidate for Strategic Design and Management at Parsons, I’m learning how to apply creative and design intelligence to new economies, business models and organizations. I’m excited to combine my program learnings with my professional experience to tackle new opportunities and challenges.

What I offer.

I work with agencies and start-ups to develop smart, intuitive and innovative brands, strategies, products and experiences.

My offerings include:

Brand Positioning | Messaging Architecture | Product/Platform Strategy Digital/Experience Strategy | Forecasting and Trends | Competitive Landscape Analysis | Research Design and Reporting | Workshop Facilitation | Innovation and IP Consulting

Experience and skills.

Category Experience

Fashion Technology | Food & Beverage | Financial Services | OTC | Education | Hospitality | B2B | Retail | Mobile

Research Experience

Quantitative and Qualitative, Primary and Secondary, including: 

Usability, concept and creative testing | Questionnaire and discussion guide development |     Expert IDIs | Triad and quad moderation | User experience mapping | Workshop facilitation | Ethnographies | Trend spotting | Analysis and reporting

Top Clients

Google | PNC Bank | Johnson & Johnson | Calvin Klein | Kraft | Frito-Lay | Philips 

Contact me.

Let’s chat. I’m always up for meeting new people: naomigoldin@gmail.com

To view my full resumé, click here.

References, rates and work samples available upon request.